Chinese toy maker Pop Mart sees explosive overseas growth, Q1 revenue up over 165%

Chinese designer toy powerhouse Pop Mart reported a 165% to 170% year-on-year increase in total revenue for Q1 2025, fueled by strong overseas demand and a maturing global footprint. The company’s domestic revenue rose 95% to 100%, while international revenue surged 475% to 480%, reflecting a strategic pivot toward overseas markets. Wang Ning, Pop Mart’s founder and CEO, attributed the growth to the company’s “aggressive internationalization strategy,” adding that Pop Mart will continue expanding its overseas presence. Founded in 2010, Beijing-based Pop Mart has built a full-stack IP and retail ecosystem – from artist discovery to character licensing, omni-channel sales, and cultural branding. The company kicked off its globalization in 2018 and now operates in 23 countries and regions, with flagship stores in the US, UK, Canada, New Zealand, and across Asia. [National Business Daily, in Chinese]