TikTok in US brings 'alive' the 'Chinese nightmare' of Birkin

Chinese factories are leveraging TikTok to sell directly to American consumers, bypassing retail markups and tariffs on luxury goods. Viral videos showcase alleged factory-direct alternatives to brands like Lululemon and Louis Vuitton, sparking debate about authenticity and pricing. While luxury brands deny Chinese manufacturing, experts warn of counterfeit operations capitalizing on tariff confusion to flood Western markets with fake goods.

Apr 15, 2025 - 05:45
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TikTok in US brings 'alive' the 'Chinese nightmare' of Birkin
Chinese factories are leveraging TikTok to sell directly to American consumers, bypassing retail markups and tariffs on luxury goods. Viral videos showcase alleged factory-direct alternatives to brands like Lululemon and Louis Vuitton, sparking debate about authenticity and pricing. While luxury brands deny Chinese manufacturing, experts warn of counterfeit operations capitalizing on tariff confusion to flood Western markets with fake goods.

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